|
Reputation for
Trustworthiness Spillover Effect |
|||
|
|
Trustworthiness Rating |
||
|
Mean
Ratings for: |
Best |
High |
Not High |
|
ÒGreenÓ Ratings |
|
|
|
|
Wal-Mart |
7.60 |
6.04 |
4.05 |
|
Target |
6.89 |
6.03 |
3.92 |
|
Store Ratings |
|
|
|
|
Wal-Mart |
8.46 |
7.23 |
4.70 |
|
Target |
8.35 |
7.19 |
4.80 |
© 2008 SAGE
Survival and Growth Enterprise LLC. All Rights Reserved.
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